Manila, Philippines – [25 April 2026] – The Thailand Franchise Pavilion was officially opened on 24 April 2026 at the International Franchise Expo 2026, welcoming visitors, investors, and business professionals to explore Thailand’s vibrant and globally competitive franchise sector. Organized by the Department of International Trade Promotion (DITP), Ministry of Commerce of Thailand, through the Thai Trade Center in Manila, the Pavilion is held from 24 to 26 April 2026 at Hall 2, Booth No. 319–330, SMX Convention Center Manila.
Under the theme “Discover Strategic Partners,” the Thailand Pavilion presents fourteen Thai franchise companies across food, education, and wellness sectors. Together, they represent a strong portfolio of eleven food brands, two education-focused businesses, and one wellness brand, highlighting the diversity and readiness of Thai franchises for international expansion.
The opening ceremony was attended by distinguished guests from both Thailand and the Philippines. Among those present for the ribbon-cutting ceremony were (from left to right) Ms. Sutinee Vathana, Director of the Thai Trade Center in Manila, Mr. Rangsant Srimangkorn, Minister and Deputy Chief of Mission of the Royal Thai Embassy in Manila , Mr. Sam Christopher Lim, Honorary Trade Advisor of Thailand in the Philippines , PFA Chairman-Council of Past Presidents and Director-International Relations, marking the official launch of the Thailand Pavilion at this year’s expo.
Thailand’s participation in the International Franchise Expo 2026 reflects its continued commitment to promoting its franchise industry on the global stage and strengthening economic ties with international partners. The Pavilion serves as a strategic gateway for investors, master franchisees, and entrepreneurs seeking to expand their portfolios through collaboration with established Thai brands.
“This year, we are proud to present a diverse lineup of Thai franchise brands that are well-prepared for international expansion. The Philippines remains a key market for Thai businesses, and platforms like the International Franchise Expo provide valuable opportunities to build strategic partnerships and foster long-term collaboration,” stated Ms. Sutinee Vathana, Director of the Thai Trade Center Manila. “We warmly invite investors and entrepreneurs to visit the Thailand Franchise Pavilion and explore the strong potential of Thai franchises in the global market.”
