Baobab Eyewear, a local eyewear brand proudly homegrown in Escolta, shares a belief
with the nation’s beloved girl group BINI: there’s power in seeing dierently. Today, that
shared vision comes to life as Baobab announces BINI as its first-ever celebrity
ambassadors, ushering in a new era of eyewear designed to connect deeply with Blooms
and eyewear enthusiasts alike.
With this collaboration in full swing, one question stands out: Why choose a relatively young
eyewear brand over big-name companies to partner with the country’s most celebrated girl
group?
Just like BINI, Baobab Eyewear started small—with big dreams and a lot of heart. While BINI
rose through the ranks of P-pop with grit and grace, Baobab has grown from a college
entrepreneurial venture into a brand that has found its footing online, growing a small but
passionate community who believed in the brand’s vision.
What ties them together isn’t just where they are now, but the journey they took that is
built on resilience, creativity, and a commitment to always challenge the norm, offer a fresh
lens beyond the status quo, and a belief that some things are meant to be reinvented.
This partnership celebrates how both BINI and Baobab dared to see differently and, in doing
so, carved their own paths in their respective fields. As a team of genuine Blooms, Baobab
knows BINI, speaks BINI, and reflects BINI in every sense of the word. And that’s exactly
why this collaboration is set to bloom with BINIVISION by Baobab.
Designed to embody empowerment, individuality, and style, the first leg of BINIVISION by
Baobab campaign draws inspiration from superhero aesthetics—a nod to Aiah, Colet, Gwen,
Jhoanna, Maloi, Mikha, Sheena, Stacey and everyone who started small, defied the odds,
and took flight on their own terms—just as Baobab aspires to do.
At the heart of it all are the Blooms. Baobab promises to meet Blooms with exclusive BINI
content, immersive fan experiences, and an eyewear journey that lets them see
clearly—and feel truly seen. Because at its core, BINIVISION by Baobab is a visual tribute to
the courage it takes to stand out, show up, and see the world differently.
Get BINIVISION with Baobab
Launching exclusively on TikTok Shop this April 30, and rolling out on all Baobab platforms
starting May 3, the campaign features 8 new sunglasses (SRP ₱800) dropping alongside
the ocial launch of BINI as Baobab’s newest ambassadors. Every order from this collection
includes a limited-edition BINI photocard.
Shop the new collection at baobabeyewear.com, TikTok Shop, ShopeeMall, LazMall, and
in-store at Baobab Optics, Room 505, First United Building, 413 Escolta St., Manila.
Follow the BINIVISION by Baobab campaign across Instagram, Facebook, TikTok, X, and
YouTube. Plus, join Baobab’s Instagram Broadcast Channel for exclusive BINI for Baobab
content!
